I take chaotic HubSpot setups and turn them into systems sales and marketing teams can actually trust — 7+ years across SaaS, agencies, and multi-client consulting.
I'm Stephany Russell — a HubSpot Administrator and RevOps specialist with 7+ years across SaaS companies, agencies, and multi-client consulting. I specialize in stepping into systems that don't work and making them ones that do.
I own the full stack solo — architecture, integrations, data integrity, permissions, and the cross-team alignment that makes it stick. I've built attribution frameworks, rebuilt MQL funnels, designed SDR infrastructure, automated post-sale CS operations, and shipped AI-powered tools. No dev background required.
Currently HubSpot Admin at Storesight and running Syncstar Ops as a fractional RevOps practice, including a 0→1 buildout for a PEO advisory firm.
Designed and deployed a scored assessment tool for a B2B PEO advisory firm using Claude AI as the build environment. Respondents score 0–100 across two tracks, land on tiered results pages, and flow automatically into HubSpot via the Forms API. Deployed as an embeddable iframe on WordPress.
Identified that 276+ SALs were showing zero attribution value. Mapped every contact entry point — API form submissions, CRM integrations like UserGems and Shelfgram, GoToWebinar imports, and meeting links — then built a priority hierarchy of reliable signals. Leadership can now report on pipeline and revenue by source for the first time.
Rebuilt the MQL funnel using HubSpot's Leads object. Defined real qualification criteria combining behavioral and explicit signals, built lead scoring logic, and automated routing and rep accountability. MQLs went from being ignored by sales to being trusted and actioned.
Designed a renewal outreach system in HubSpot with four-branch logic across 90/60/45-day touchpoints — New Deal, Churn, Upsell, and None Met. Paired with onboarding automation triggered on Closed Won, standardized renewal communication, and documentation for team adoption without hand-holding.
Built a HubSpot workflow to identify and remove low-quality contacts — missing emails, incomplete records — with delayed validation logic to prevent false positives. Paired with a Slack alerting system, automated cleanup, and a reporting and list infrastructure to keep data quality visible and accountable.
Beyond the assessment tool, leading the full RevOps infrastructure build for Dinsmore Steele — auditing their tech stack, mapping JotForm → Zapier → HubSpot lead flow, building a Service Hub ticket pipeline for document collection, and coordinating website form integration for their new site launch. HubSpot goes from zero to operational backbone.
One-time audit, full rebuild, or ongoing fractional ownership — reach out and we'll figure out exactly what your stack needs.
stephany@syncstarops.com linkedin.com/in/ssrusse ↗